Why Healthy Eating Feels So Hard (and What You’ve Probably Been Told Wrong)

Ever tried to eat “healthier” and found yourself elbow-deep in snacks by 9 p.m.? Or swapped chips for carrots and felt like you were punishing your soul? If that sounds familiar, you’re not alone, and you’re definitely not broken.

6/19/2025

Here at Plantful & Sustainable, we believe eating more plants should feel empowering, not overwhelming. But there’s a reason it often feels like a battle—and it has nothing to do with willpower.

In our latest video, we’re peeling back the curtain on why healthy eating feels so hard. Spoiler: it’s not just about food. It’s about your brain, your habits, your emotions, and even your great-grandma’s casserole.

In this episode, you’ll uncover:

Why your brain might be sabotaging your best food intentions
How your habits are formed (and why they’re so hard to change)
What comfort food really means—and why it’s not going anywhere
How evolution, culture, and childhood all show up on your plate
Small, science-backed strategies that actually work (without the pressure)

If you’ve ever wondered why you crave certain foods, fall back into old patterns, or feel like you “know what to do” but still don’t do it, this one’s for you.

This isn’t another video telling you to eat more vegetables. It’s a mindset shift. A habit reset. And honestly? A huge sigh of relief.

Watch the full episode now to get the real story behind food, habits, and why your brain just wants mac and cheese.